New sports training and rehabilitation centre in Girona. 450m2 with basketball hoop, artificial grass, racing simulator…Physiotherapy, nutrition, psychology services...

Our CEO, Pablo García, tells us the keys to the activation of sponsorship from the point of view of a professional athlete.

Real Madrid sporting success is undeniable, but what business model sustains this feat? And, what is more, what role does footballers’ personal brand play in the success of a club?

Álvaro Fernández discusses the importance of athletes having a good personal brand as a guarantee of the success of tournaments like the Mutua Madrid Open.