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Mutua Madrid Open: The importance of players’ personal brand

Álvaro Fernández discusses the importance of athletes having a good personal brand as a guarantee of the success of tournaments like the Mutua Madrid Open.

16 May, 2018 | by Álvaro Fernández

#Marketing #tennis

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How to win while enjoying, what I learned as a professional tennis player

The tennis player Eva Fernández, winner of a gold and a bronze in the Mediterranean Games, explains to us how to she used to regain confidence after injuries and bad results.

26 March, 2018 | by Eva Fernández

#Performance #tennis

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